Successful Social Media And Ecommerce Strategies In The Wine Industry
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Successful Social Media and Ecommerce Strategies in the Wine Industry
Author | : Gergely Sznolnoki |
Publisher | : Springer |
Total Pages | : 183 |
Release | : 2016-04-30 |
Genre | : Business & Economics |
ISBN | : 1137602988 |
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
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