Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
Author: Gergely Sznolnoki
Publisher: Springer
Total Pages: 183
Release: 2016-04-30
Genre: Business & Economics
ISBN: 1137602988


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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.


Successful Social Media and Ecommerce Strategies in the Wine Industry
Language: en
Pages: 183
Authors: Gergely Sznolnoki
Categories: Business & Economics
Type: BOOK - Published: 2016-04-30 - Publisher: Springer

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Successful Social Media and Ecommerce Strategies in the Wine Industry
Language: en
Pages:
Authors:
Categories: Business
Type: BOOK - Published: 2016 - Publisher:

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Wine Marketing & Sales, Second edition
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Authors: Janeen Olsen
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Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing

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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
Language: en
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Authors: Sezerel, Hakan
Categories: Business & Economics
Type: BOOK - Published: 2022-10-07 - Publisher: IGI Global

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To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage gi
Social Sustainability in the Global Wine Industry
Language: en
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Authors: Sharon L. Forbes
Categories: Business & Economics
Type: BOOK - Published: 2019-11-22 - Publisher: Springer Nature

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This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore to