Successful Global Account Management
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Successful Global Account Management
| Author | : Kevin Wilson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 272 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749436049 |
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Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts to operate as truly global suppliers.
