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Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. I
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehe
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Presents a study of key components and concepts of e-commerce, evaluates critical success factors, and the practical issues involved in various applications.
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critica
