Strategic Storytelling

Strategic Storytelling
Author: Dave McKinsey
Publisher:
Total Pages: 266
Release: 2014-11-08
Genre: Business presentations
ISBN: 9781500594466


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"Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.


Strategic Storytelling
Language: en
Pages: 266
Authors: Dave McKinsey
Categories: Business presentations
Type: BOOK - Published: 2014-11-08 - Publisher:

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"Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading manage
The Strategic Storyteller
Language: en
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Authors: Alexander Jutkowitz
Categories: Business & Economics
Type: BOOK - Published: 2017-08-21 - Publisher: John Wiley & Sons

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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, the
Global Perspectives on Strategic Storytelling in Destination Marketing
Language: en
Pages: 300
Authors: Ana Cláudia Campos
Categories: Digital storytelling
Type: BOOK - Published: 2022 - Publisher: Business Science Reference

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"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applie
Creating Signature Stories
Language: en
Pages: 157
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2018-01-02 - Publisher: Morgan James Publishing

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“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark
The Strategic Use of Stories in Organizational Communication and Learning
Language: en
Pages: 251
Authors: Terrence L. Gargiulo
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents