Strategic Marketing In Hospitality And Tourism
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Strategic Marketing in Tourism Services
Author | : Rodoula H. Tsiotsou |
Publisher | : Emerald Group Publishing |
Total Pages | : 418 |
Release | : 2012-05-10 |
Genre | : Business & Economics |
ISBN | : 1780520700 |
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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
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