Strategic Market Management Global Perspectives First Edition
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Strategic Market Management
| Author | : David A. Aaker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 369 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 0470689757 |
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Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
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Blythe's name appears first in the earlier edition.
