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Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses topics in the sports and entertainment industries to cover the basic functions of management as outlined in national and state standards. Along the way, you'll also discover powerful information about leadership, finance, product and people management, customer relations, sales, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses
This definitive text on sports management and finance focuses on how the modern sports team has evolved. Addressing the fact that the 21st Century sports team h
This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o
Guides readers step-by-step to prepare them to compete for the scarce and desirable jobs in sport, entertainment, and venue management industry. The content tel
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the
