Sport Marketing

Sport Marketing
Author: Windy Dees
Publisher: Human Kinetics
Total Pages: 490
Release: 2021-03-12
Genre: Sports
ISBN: 1492594628


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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--