Sport Culture And The Media
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Sport, Culture & Media
Author | : Rowe, David |
Publisher | : McGraw-Hill Education (UK) |
Total Pages | : 273 |
Release | : 2003-12-01 |
Genre | : Sports & Recreation |
ISBN | : 0335210759 |
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Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.
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Language: en
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Type: BOOK - Published: 2003-12-01 - Publisher: McGraw-Hill Education (UK)
Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic an
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This exciting new undergraduate textbook introduces the reader to the broad and complex relationship between sport, culture and society, and critically examines
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Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture
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Pages: 216
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This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has ins
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Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager