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What if you had the power to change your brain for the better? In Soft-Wired, Dr. Michael Merzenich--a world authority on brain plasticity--explains how the brain rewires itself across the lifespan, and how you can take control of that process to improve your life. In addition to fascinating descriptions of how your brain has produced your unique memories, skills, quirks, and emotions, Soft-Wired offers sound advice for evaluating your brain and gives clear, specific, scientifically proven guidance for how to rejuvenate, remodel, and reshape your brain to improve it at any age.
What if you had the power to change your brain for the better? In Soft-Wired, Dr. Michael Merzenich--a world authority on brain plasticity--explains how the bra
What if you had the power to change your brain for the better? In Soft-Wired, Dr. Michael Merzenich--a world authority on brain plasticity--explains how the bra
“Fascinating. Doidge’s book is a remarkable and hopeful portrait of the endless adaptability of the human brain.”—Oliver Sacks, MD, author of The Man Wh
How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evide
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.