Social Issue of Advertising
Language: en
Pages: 240

Social Issue of Advertising

Authors: Kara Chan
Categories: Business & Economics
Type: BOOK - Published: 2016-12-01 - Publisher: City University of HK Press

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Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertisi
Social and Environmental Issues in Advertising
Language: en
Pages: 227

Social and Environmental Issues in Advertising

Authors: Sukki Yoon
Categories: Business & Economics
Type: BOOK - Published: 2018-10-11 - Publisher: Routledge

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In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and acti
Political Advertising in the United States
Language: en
Pages: 241

Political Advertising in the United States

Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Social Issues in Advertising
Language: en
Pages: 74

Social Issues in Advertising

Authors: John G. Myers
Categories: Advertising
Type: BOOK - Published: 1971 - Publisher:

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Social Communication in Advertising
Language: en
Pages: 442

Social Communication in Advertising

Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Psychology Press

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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica