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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gai
This second edition (third volume of the series), includes dozens of new marketing lessons from successful marketing geniuses in America's best run businesses.
It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience
