Semiotics Marketing And Communication
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Semiotics, Marketing and Communication
Author | : Jean-Marie Floch |
Publisher | : Palgrave Macmillan |
Total Pages | : 225 |
Release | : 2001-12-14 |
Genre | : Business & Economics |
ISBN | : 9780333760147 |
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Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
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