Social Semiotics

Social Semiotics
Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
Total Pages: 300
Release: 1988
Genre: Language Arts & Disciplines
ISBN: 9780801495151


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A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.


Social Semiotics
Language: en
Pages: 300
Authors: Robert Ian Vere Hodge
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1988 - Publisher: Cornell University Press

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A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Structuralism & Semiotics
Language: en
Pages: 196
Authors: Terence Hawkes
Categories: Literary Criticism
Type: BOOK - Published: 1977-01-01 - Publisher: Univ of California Press

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"This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and dr
Prose Fiction: An Introduction to the Semiotics of Narrative
Language: en
Pages: 122
Authors: Ignasi Ribó
Categories: Education
Type: BOOK - Published: 2019-12-13 - Publisher: Open Book Publishers

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This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti
Semiotics and Interpretation
Language: en
Pages: 182
Authors: Robert Scholes
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1982-01-01 - Publisher: Yale University Press

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The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v
Marketing Semiotics
Language: en
Pages: 234
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2012-02-16 - Publisher: OUP Oxford

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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or