Semiotics
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Social Semiotics
Author | : Robert Ian Vere Hodge |
Publisher | : Cornell University Press |
Total Pages | : 300 |
Release | : 1988 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780801495151 |
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A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Social Semiotics Related Books
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 1988 - Publisher: Cornell University Press
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
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Type: BOOK - Published: 1982-01-01 - Publisher: Yale University Press
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v
Language: en
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Pages: 234
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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or