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This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics fo
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The search for social democracy has not been an easy on
Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this
This edited volume offers a clear in-depth overview of research covering a variety of issues in social search and recommendation systems. Within the broader con
If you want to help your students use social media to get ahead in their job search, look no further than this book. Taking readers through each of the major so
