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Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.
Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strid
In today s changing media landscape, institutions such as universities, state and federal agencies, laboratories, nonprofit organizations, and research societie
Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication o
This book introduces the basic techniques and methods traditionally used in speaking about science to the public. The public often has a very different percepti
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science
