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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly u
Reframing Aristotle's natural philosophy, this wide-ranging collection of essays reveals the centrality of magic to his thinking. From late medieval and Renaiss
What if there was a pill to help you live longer, feel better, look younger, and improve almost every aspect of your life with zero bad side effects, wouldn't y
Superstition has been a part of baseball from the beginning. From good luck charms to human mascots to ritual statues of Babe Ruth to the curse of Colonel Sande
The subject of ‘magic’ has long been considered peripheral and sensationalist, the word itself having become something of an academic taboo. However, belief
