Rethinking Place Branding
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Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2014-12-08 - Publisher: Springer
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2014-11-25 - Publisher: Springer
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2017-11-30 - Publisher: Routledge
This compendium offers a textured historical and comparative examination of the significance of locality or "place," and the role of urban representations and s
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2016-03-23 - Publisher: Routledge
The spread of newly 'invented' places, such as theme parks, shopping malls and revamped historic areas, necessitates a redefinition of the concept of 'place' fr
