Retail Marketing Management
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Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus
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The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin
