Reputation Management
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Reputation Management
| Author | : John Doorley |
| Publisher | : Taylor & Francis |
| Total Pages | : 457 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0415974704 |
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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or
