Relationship Marketing & Customer Loyalty in a Retail Setting

Relationship Marketing & Customer Loyalty in a Retail Setting
Author: Leanne Too
Publisher:
Total Pages: 34
Release: 2000
Genre: Customer loyalty
ISBN: 9781854495204


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Relationship Marketing & Customer Loyalty in a Retail Setting
Language: en
Pages: 34
Authors: Leanne Too
Categories: Customer loyalty
Type: BOOK - Published: 2000 - Publisher:

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Relationship Marketing
Language: en
Pages: 454
Authors: Thorsten Hennig-Thurau
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la
Customer Relationship Marketing
Language: en
Pages: 244
Authors: Merlin Stone
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
Handbook of Research on Retailer-Consumer Relationship Development
Language: en
Pages: 625
Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2014-05-31 - Publisher: IGI Global

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Diverse Methods in Customer Relationship Marketing and Management
Language: en
Pages: 350
Authors: Lee, In
Categories: Business & Economics
Type: BOOK - Published: 2018-05-25 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation