Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Author: Jun Wang
Publisher:
Total Pages: 158
Release: 2017-07-13
Genre: Computers
ISBN: 9781680833102
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Download Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting Book in PDF, Epub and Kindle

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.


Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 158

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Authors: Jun Wang
Categories: Computers
Type: BOOK - Published: 2017-07-13 - Publisher:

GET EBOOK

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundam
Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 153

Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting

Authors: Jordan L. Boyd-Graber
Categories: Data mining
Type: BOOK - Published: 2017 - Publisher:

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How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organiza
Real-Time Bidding in Online Display Advertising
Language: en
Pages: 38

Real-Time Bidding in Online Display Advertising

Authors: Amin Sayedi
Categories:
Type: BOOK - Published: 2017 - Publisher:

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Display advertising is a major source of revenue for many of the online publishers and content providers. Historically, display advertising impressions have bee
New Horizons in Design Science: Broadening the Research Agenda
Language: en
Pages:

New Horizons in Design Science: Broadening the Research Agenda

Authors: Brian Donnellan
Categories:
Type: BOOK - Published: 2015 - Publisher:

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This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology,
Programmatic Advertising
Language: en
Pages: 280

Programmatic Advertising

Authors: Oliver Busch
Categories: Business & Economics
Type: BOOK - Published: 2015-11-26 - Publisher: Springer

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption