Real Options Analysis
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Real Options Analysis
Author | : Johnathan Mun |
Publisher | : John Wiley & Sons |
Total Pages | : 603 |
Release | : 2012-07-02 |
Genre | : Business & Economics |
ISBN | : 1118429079 |
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"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.
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