Promotional Cultures
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Promotional Cultures
| Author | : Aeron Davis |
| Publisher | : Polity |
| Total Pages | : 262 |
| Release | : 2013-07-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0745639836 |
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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t
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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.
