Product Policy And Brand Management Text And Cases
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Product Policy and Brand Management
Author | : A. K. Chitale |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9788120340756 |
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Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power o