Product Management And New Product Development
Download and Read Product Management And New Product Development full books in PDF, ePUB, and Kindle. Read online free Product Management And New Product Development ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Product Management and New Product Development
Author | : R.K. Srivastava |
Publisher | : Excel Books India |
Total Pages | : 252 |
Release | : 2007-01-30 |
Genre | : Business & Economics |
ISBN | : 9788174464781 |
Download Product Management and New Product Development Book in PDF, Epub and Kindle
Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Product Management and New Product Development Related Books
Pages: 252
Pages: 525
Pages: 568
Pages: 601
Pages: 672