Private Label Strategy
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Private Label Strategy
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
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The growth in private labels has huge implications for managers on both sides.
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To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo
