Principles of Internet Marketing

Principles of Internet Marketing
Author: Ward A. Hanson
Publisher: South-Western Pub
Total Pages: 467
Release: 2000
Genre: Business & Economics
ISBN: 9780538875738


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This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.


Principles of Internet Marketing
Language: en
Pages: 508
Authors: Ward A. Hanson
Categories: Internet marketing
Type: BOOK - Published: 2000 - Publisher: Thomson

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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for custom
Principles of Internet Marketing
Language: en
Pages:
Authors: Daniel L. Wardlow
Categories:
Type: BOOK - Published: 2001-01 - Publisher:

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Marketing on the Internet
Language: en
Pages: 420
Authors: Judy Strauss
Categories: Electronic commerce
Type: BOOK - Published: 1999 - Publisher: Routledge

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Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marke
Digital Marketing Strategy
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Pages: 344
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Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Principles for Internet Marketing
Language: en
Pages: 464
Authors: Jason I. Miletsky
Categories: Internet marketing
Type: BOOK - Published: 2009-07-17 - Publisher: Course Technology

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Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web sit