Preprints Of Papers Prepared For The Conference Held On 1 4 Sept 1969 In Sanga Saby Sweden
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Understanding the Global Spa Industry
Author | : Gerard Bodeker |
Publisher | : Routledge |
Total Pages | : 493 |
Release | : 2010-08-20 |
Genre | : Business & Economics |
ISBN | : 1136351256 |
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• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
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