Public Relations
Language: en
Pages: 441
Authors: Edward L. Bernays
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: University of Oklahoma Press

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of
The PR Knowledge Book
Language: en
Pages: 180
Authors: Sangeeta Waldron
Categories: Business & Economics
Type: BOOK - Published: 2019-07-31 - Publisher: Business Expert Press

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The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home busin
The Little Book of Big PR
Language: en
Pages: 140
Authors: Jennefer Witter
Categories: Business & Economics
Type: BOOK - Published: 2014-10-03 - Publisher: AMACOM

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Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effec
Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund
Digital PR
Language: en
Pages: 187
Authors: Danny Whatmough
Categories: Business & Economics
Type: BOOK - Published: 2018-11-13 - Publisher: Emerald Group Publishing

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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa