Power Brands
Download and Read Power Brands full books in PDF, ePUB, and Kindle. Read online free Power Brands ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Power Branding
| Author | : Steve McKee |
| Publisher | : Macmillan |
| Total Pages | : 258 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1137278846 |
Download Power Branding Book in PDF, Epub and Kindle
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Power Branding Related Books
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2007-03-26 - Publisher: Wiley-VCH
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and ma
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2009-01-09 - Publisher: John Wiley & Sons
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three top
Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2015-04-27 - Publisher: John Wiley & Sons
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? W
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2016-07-27 - Publisher: Springer
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these impo
