Political Marketing & Labour Party the Relationship Between
Language: en
Pages:
Authors: d wring
Categories:
Type: BOOK - Published: 1997 - Publisher:

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The Politics of Marketing the Labour Party
Language: en
Pages: 271
Authors: D. Wring
Categories: Social Science
Type: BOOK - Published: 2004-11-23 - Publisher: Springer

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The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among
Current Issues in Political Marketing
Language: en
Pages: 318
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Routledge

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Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management,
Political Marketing and British Political Parties
Language: en
Pages: 270
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Manchester University Press

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Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and
Political Marketing
Language: en
Pages: 482
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international