Pictorial Metaphor In Advertising
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Pictorial Metaphor in Advertising
Author | : Charles Forceville |
Publisher | : Psychology Press |
Total Pages | : 256 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : 9780415128681 |
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Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
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