Pfizer And The Challenges Of The Global Pharmaceutical Industry
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Pfizer and the Challenges of the Global Pharmaceutical Industry
Author | : Axel Jörn |
Publisher | : Anchor Academic Publishing |
Total Pages | : 33 |
Release | : 2016-07 |
Genre | : Business & Economics |
ISBN | : 3960670060 |
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This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
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