Persuasive Advertising and Product Differentiation

Persuasive Advertising and Product Differentiation
Author:
Publisher:
Total Pages: 14
Release: 1998
Genre:
ISBN: 9788257093372


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Persuasive Advertising and Product Differentiation
Language: en
Pages: 14
Authors:
Categories:
Type: BOOK - Published: 1998 - Publisher:

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Product Differentiation on a Platform
Language: en
Pages: 34
Authors: Dries De Smet
Categories:
Type: BOOK - Published: 2010 - Publisher:

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Advertising and Differentiated Products
Language: en
Pages: 310
Authors: Michael R. Baye
Categories: Business & Economics
Type: BOOK - Published: 2001-10-04 - Publisher: Elsevier

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This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational comp
Pricing and Persuasive Advertising in a Differentiated Market
Language: en
Pages: 0
Authors: Baojun Jiang
Categories:
Type: BOOK - Published: 2015 - Publisher:

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This paper examines the effects of consumer preferences, firms' costs and advertising efficiencies on firms' pricing and persuasive advertising strategies. We s
Persuasive Advertising in a Vertically Differentiated Market
Language: en
Pages: 55
Authors: W. Jason Choi
Categories:
Type: BOOK - Published: 2019 - Publisher:

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We study a scenario in which firms offering products of different qualities can use persuasive advertising to influence consumers' preferences and perceptions a