Persistence Modeling for Assessing Marketing Strategy Performance

Persistence Modeling for Assessing Marketing Strategy Performance
Author: Marnik G. Dekimpe
Publisher:
Total Pages: 25
Release: 2003
Genre:
ISBN:


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Persistence Modeling for Assessing Marketing Strategy Performance
Language: en
Pages: 25
Authors: Marnik G. Dekimpe
Categories:
Type: BOOK - Published: 2003 - Publisher:

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Assessing Marketing Strategy Performance
Language: en
Pages: 304
Authors: Christine Moorman
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

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"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new a
Handbook of Marketing Decision Models
Language: en
Pages: 621
Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
The SAGE Handbook of Advertising
Language: en
Pages: 755
Authors: Gerard J Tellis
Categories: Business & Economics
Type: BOOK - Published: 2007-10-24 - Publisher: SAGE

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′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re
Handbook of Marketing Analytics
Language: en
Pages: 713
Authors: Natalie Mizik
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Edward Elgar Publishing

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Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy a