Permission Marketing
Language: en
Pages: 254
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 1999-07-14 - Publisher: Simon and Schuster

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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marke
Music Marketing
Language: en
Pages: 178
Authors: Mike King
Categories: Music
Type: BOOK - Published: 2009-08-01 - Publisher: Hal Leonard Corporation

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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that
Small Is the New Big
Language: en
Pages: 445
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2006-08-17 - Publisher: Penguin

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As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status qu
A Dictionary of Marketing
Language: en
Pages: 432
Authors: Charles Doyle
Categories: Business & Economics
Type: BOOK - Published: 2011-03-24 - Publisher: OUP Oxford

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
Uncommon Sense, Common Nonsense
Language: en
Pages: 255
Authors: Jules Goddard
Categories: Business & Economics
Type: BOOK - Published: 2012-05-03 - Publisher: Profile Books

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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wi