Nike Culture

Nike Culture
Author: Robert Goldman
Publisher: SAGE
Total Pages: 214
Release: 1998-12-28
Genre: Social Science
ISBN: 9780761961499


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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.


Nike Culture
Language: en
Pages: 214
Authors: Robert Goldman
Categories: Social Science
Type: BOOK - Published: 1998-12-28 - Publisher: SAGE

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol
Nike Culture
Language: en
Pages: 214
Authors: Robert Goldman
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: SAGE

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol
Out of Nowhere
Language: en
Pages: 362
Authors: Geoff Hollister
Categories: Biography & Autobiography
Type: BOOK - Published: 2008 - Publisher: Meyer & Meyer Verlag

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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail
Win at All Costs
Language: en
Pages: 432
Authors: Matt Hart
Categories: Sports & Recreation
Type: BOOK - Published: 2020-10-06 - Publisher: HarperCollins

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"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds w
Cultural Strategy
Language: en
Pages: 404
Authors: Douglas Holt
Categories: Business & Economics
Type: BOOK - Published: 2010-10-28 - Publisher: Oxford University Press

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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno