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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same c
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers
A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to c