New Media and Public Relations

New Media and Public Relations
Author: Sandra C. Duhé
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 0
Release: 2017
Genre: Internet in public relations
ISBN: 9781433132735
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The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.


New Media and Public Relations
Language: en
Pages: 492

New Media and Public Relations

Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
New Media and Public Relations
Language: en
Pages: 0

New Media and Public Relations

Authors: Sandra C. Duhé
Categories: Internet in public relations
Type: BOOK - Published: 2017 - Publisher: Peter Lang Incorporated, International Academic Publishers

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The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change th
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION
Language: en
Pages: 600

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

Authors: REDDI, C.V. NARASIMHA
Categories: Business & Economics
Type: BOOK - Published: 2019-09-01 - Publisher: PHI Learning Pvt. Ltd.

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The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar
Primer of Public Relations Research, Third Edition
Language: en
Pages: 417

Primer of Public Relations Research, Third Edition

Authors: Don W. Stacks
Categories: Business & Economics
Type: BOOK - Published: 2016-11-23 - Publisher: Guilford Publications

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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
Social Media Strategy
Language: en
Pages: 459

Social Media Strategy

Authors: Keith A. Quesenberry
Categories: Business & Economics
Type: BOOK - Published: 2024-02-12 - Publisher: Rowman & Littlefield

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The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR