National Image and Competitive Advantage
Language: en
Pages: 194
Authors: Eugene D. Jaffe
Categories: Brand choice
Type: BOOK - Published: 2001 - Publisher: Copenhagen Business School Press

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This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for manag
National Image & Competitive Advantage
Language: en
Pages: 244
Authors: Eugene D. Jaffe
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: CBS Press

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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have
Internationalising a National Image
Language: en
Pages: 119
Authors: Peter Schulz
Categories: Business & Economics
Type: BOOK - Published: 2002-08-02 - Publisher: diplom.de

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Inhaltsangabe:Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manu
Product-Country Images
Language: en
Pages: 510
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Branding the Nation
Language: en
Pages: 256
Authors: Melissa Aronczyk
Categories: Social Science
Type: BOOK - Published: 2013-09-17 - Publisher: Oxford University Press

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National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" t