Narrative by Numbers

Narrative by Numbers
Author: Sam Knowles
Publisher: Routledge
Total Pages: 192
Release: 2018-03-19
Genre: Business & Economics
ISBN: 1351137204


Download Narrative by Numbers Book in PDF, Epub and Kindle

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.


Narrative by Numbers
Language: en
Pages: 192
Authors: Sam Knowles
Categories: Business & Economics
Type: BOOK - Published: 2018-03-19 - Publisher: Routledge

GET EBOOK

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyon
Narrative and Numbers
Language: en
Pages: 295
Authors: Aswath Damodaran
Categories: Business & Economics
Type: BOOK - Published: 2017-01-10 - Publisher: Columbia University Press

GET EBOOK

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswa
From Words to Numbers
Language: en
Pages: 506
Authors: Roberto Franzosi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-05-24 - Publisher: Cambridge University Press

GET EBOOK

This book offers a a way to analyze narrative data in socio-historical research.
Handbook of Narrative Inquiry
Language: en
Pages: 721
Authors: D. Jean Clandinin
Categories: Social Science
Type: BOOK - Published: 2006-12-28 - Publisher: SAGE Publications

GET EBOOK

Composed by international researchers, the Handbook of Narrative Inquiry: Mapping a Methodology is the first comprehensive and interdisciplinary overview of the
Parabolic Figures or Narrative Fictions?
Language: en
Pages: 327
Authors: Charles W. Hedrick
Categories: Religion
Type: BOOK - Published: 2016-06-10 - Publisher: Wipf and Stock Publishers

GET EBOOK

Hedrick contends that parables do not teach moral and religious lessons; they are not, in whole or part, theological figures for the church. Rather, parables ar