Narrative By Numbers
Download and Read Narrative By Numbers full books in PDF, ePUB, and Kindle. Read online free Narrative By Numbers ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Narrative by Numbers
Author | : Sam Knowles |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2018-03-19 |
Genre | : Business & Economics |
ISBN | : 1351137204 |
Download Narrative by Numbers Book in PDF, Epub and Kindle
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
Narrative by Numbers Related Books
Pages: 192
Pages: 295
Pages: 506
Pages: 721
Pages: 327