Multinationals As Flagship Firms
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Multinationals as Flagship Firms
Author | : Alan M. Rugman |
Publisher | : Oxford University Press on Demand |
Total Pages | : 219 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780199258185 |
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In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
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