Multichannel Retailing
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Multichannel Retailing
| Author | : Huan Liu |
| Publisher | : Foundations and Trends (R) in Marketing |
| Total Pages | : 92 |
| Release | : 2018-12-19 |
| Genre | : |
| ISBN | : 9781680834949 |
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Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Multichannel Retailing Related Books
Language: en
Pages: 92
Pages: 92
Type: BOOK - Published: 2018-12-19 - Publisher: Foundations and Trends (R) in Marketing
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically.
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Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language:
