Modern Competitive Strategy 2esie
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Type: BOOK - Published: 2007 - Publisher: McGraw-Hill Companies
Modern Competitive Strategy, 2e, by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approac
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Type: BOOK - Published: 2007 - Publisher: Tata McGraw-Hill Education
Providing synthesis of the theory and empirics of the strategy field, this book reflects the diversity of the discipline, drawing on studies in industrial and i
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be compr