Michael Porters Competitive Advantage Theory
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Competitive Strategy
| Author | : Michael E. Porter |
| Publisher | : Simon & Schuster |
| Total Pages | : 396 |
| Release | : 1998 |
| Genre | : Medical |
| ISBN | : 9780684005775 |
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In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
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