Merchandising Theory Principles And Practice
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Merchandising
Author | : Grace I. Kunz |
Publisher | : Fairchild Books & Visuals |
Total Pages | : 96 |
Release | : 2004-08-01 |
Genre | : |
ISBN | : 9781563673542 |
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This text offers a complete overview of the merchandising process. Readers will master all the principles of merchandising, and learn how to apply these concepts to both retailing and manufacturing. Each chapter includes cases that illustrate how merchandising principles are applied by actual businesses.
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