Media Selling
Language: en
Pages: 616
Authors: Charles Warner
Categories: Business & Economics
Type: BOOK - Published: 2011-08-26 - Publisher: John Wiley & Sons

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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi
Media Selling
Language: en
Pages: 576
Authors: Charles Warner
Categories: Social Science
Type: BOOK - Published: 2020-08-04 - Publisher: John Wiley & Sons

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The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide
Selling Fear
Language: en
Pages: 259
Authors: Brigitte L. Nacos
Categories: Business & Economics
Type: BOOK - Published: 2011-06 - Publisher: University of Chicago Press

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The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Sell
Selling Electronic Media
Language: en
Pages: 492
Authors: Ed Shane
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Gulf Professional Publishing

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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Digital Selling
Language: en
Pages: 216
Authors: Grant Leboff
Categories: Business & Economics
Type: BOOK - Published: 2016-09-03 - Publisher: Kogan Page Publishers

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Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from enga