Media As Global Diplomat
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Media as Global Diplomat
Author | : Sheldon Himelfarb |
Publisher | : |
Total Pages | : 12 |
Release | : 2009 |
Genre | : Digital communications |
ISBN | : |
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A new U.S. administration that understands information technologies and power of the Internet creates new opportunities to leverage that technology to improve America's image abroad. The United States must catalyze public-private partnerships that invite foreign perspectives through interactive and social networking media. Public diplomacy in today's media climate favors a decentralized approach that reflects fragmentation of information and builds on local partnerships that go beyond U.S. governmental broadcasting to foreign audiences. Media companies, NGOs, and third-party news outlets can reach certain communities that U.S. government media cannot.