Measuring Customer Experience
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Measuring Customer Experience
| Author | : Philipp Klaus |
| Publisher | : Springer |
| Total Pages | : 166 |
| Release | : 2014-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1137375469 |
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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